The Approach

DWTN Creative Agency partnered with MAISON 10 to bring the Pride Bazaar to life as a community-first retail activation—blending culture, commerce, and celebration.

Our approach focused on:

• Curating a Pride moment that felt inclusive, intentional, and aligned with ethical values

• Creating a vibrant in-store experience that encouraged exploration and conversation

• Supporting LGBTQIA+ designers and makers through visibility and access

• Activating the space in a way that felt celebratory yet grounded in purpose

Rather than treating Pride as a one-day promotion, the activation was designed as a values-led retail experience—inviting customers to shop consciously while celebrating queer creativity.